When the Math Isn't Mathing: Building Sales Teams That Actually Scale

In this episode of C-Suite Strategies, host Stacie Sussman sits down with Matt Austin, a seasoned sales leader with deep expertise in B2B growth and operational excellence. Together, they unpack what it truly takes to scale a business—from navigating the transition to a recurring revenue model to ensuring alignment across leadership and sales teams.

Matt shares lessons learned from years of leading global sales organizations, highlighting the importance of validating product-market fit, implementing structured sales processes, and embedding sales training into company culture. The conversation also explores team dynamics, leadership alignment, and how understanding the context behind every sales strategy can make or break growth efforts.

Whether you’re a CRO, CMO, or founder seeking clarity on how to scale sustainably, this episode delivers practical, grounded insights for driving consistent revenue and organizational alignment.